John R. Maher papers, 1970-1987 and undated bulk 1985-1986.

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John R. Maher papers, 1970-1987 and undated bulk 1985-1986.

http://www.worldcat.org/oclc/610238721

John R. Maher was an executive for JWT specializing in corporate development as well as account management. Collection contains information regarding companies proposed for acquisition by JWT; details from the acquisition of Winona Research; research and presentations regarding the state of advertising in China; strategic planning information for JWT Group and its subsidiaries; as well as some information about "mega mergers" and so called "mega agencies." The materials include correspondence, reports, news clippings, presentation slides, corporate logos, contracts, financial documents, revenue projections, and promotional brochures. Companies mentioned in the files include Hill & Knowlton; Gallop Organization; Kobs and Brady; Simmons Market Research Bureau; and Towers, Perrin, Forster & Crosby.

2100 items (3 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7791230

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 5 Entities related to this resource.

Hill and Knowlton, Inc.

http://n2t.net/ark:/99166/w6102m0b (corporateBody)

Towers, Perrin, Forster & Crosby

http://n2t.net/ark:/99166/w6qs0t06 (corporateBody)

Maher, John T. (John Thomas), 1932-

http://n2t.net/ark:/99166/w6cg29vr (person)

Simmons Market Research Bureau

http://n2t.net/ark:/99166/w6005cmb (corporateBody)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...